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Harnessing Storytelling to Inspire Collective Action
Harnessing Storytelling to Inspire Collective Action
The Public Narrative Framework is a powerful storytelling tool developed by Marshall Ganz, designed to help cultural creatives and community leaders communicate their values, motivations, and vision in ways that inspire meaningful social change.
This framework guides you to craft and share three interconnected stories:
Story of Self — Why you personally care about the Wellbeing Economy and the change you seek.
Story of Us — The shared values and collective identity that connect and unite your community.
Story of Now — The urgent challenge we face and the call to action needed to transform our economy and society.
By using this framework, cultural creatives can build deeper connections, foster a sense of shared purpose, and motivate collective action toward a more sustainable and resilient future. It is an essential tool for engaging and empowering communities through authentic, compelling narrative.
Links:
Why Stories Matter: The Art and Craft of Social Change, Marshall Ganz
Leading Change: Leadership, Organization, and Social Movements
Watch - The Power of Story: The Story of Self, Us and Now
https://commonslibrary.org/story-of-self-us-and-now-video-examples/
Why Every Educator Needs Their Own Public Narrative
“The Ganz approach foregrounds the role of narratives and social imaginaries in transmitting values and new understandings that are enduring and that can act as the bases for the necessary interplay of individual and societal change. For Ganz the purposeful social action behind every successful movement is built on the responses to two key questions that activists and creatives must put to themselves: ‘Why?’ and ‘How?’” The-Art-of-the-Wellbeing-Economy-Call-to-Action-2023 P14
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